A location bid adjustment can increase or decrease the impression frequency of your ads at a specific location. The depicted screen shots show two approaches how location bid adjustments by radius can be set.
Either approach accomplishes diminishing bid adjustments as you move from inner to outer radius targets. In this case, model A may be a good approach. In areas of low search volume in less competitive areas, model B might satisfy your scenario. Travelers who missed their connection flights or got re-routed due to weather conditions might need to find a hotel quickly. Targeting the mobile users with an ad that shows current room availability at your hotel could increase your hotel occupancy.
Mobile users in need of your services can arise unexpectedly due to a variety of circumstances. Also keep an eye on the events calendar in your area.
For example, a publisher who just released a book about a spectacular golf course could radius target all spectators attending that particular golf course during a national golf event. The same publisher could also radius target the attendees in a convention center who are attending a leading industry golf trade show. For example, a kitchen remodeling business in Seaside, CA might want to radius target affluent neighborhoods by street address, around country clubs or private gated communities within a zip code.
Find new circles of opportunities today! Click the Radius tab. This allows you to select a distance radius around a location of your choice, which is also called proximity targeting. Enter a location into the box, and that becomes the center of the radius.
Specify the distance around the location that you wish to target by typing a number into the next box. The drop-down to the right of the number lets you specify whether the distance is measured in miles mi or kilometers km. For example, you could specify 10 miles around the radius of a restaurant to target ads to customers who are searching within that area.
Combining this geotargeting functionality with your mobile-optimized ads could be powerful, since mobile searchers, especially in your area, tend to be ready to convert. You can also create a custom radius by clicking the blue map marker icon to the left to select it, then clicking on any spot on the map to create the center of the radius. Click the Bulk locations tab and you can either type or paste in up to locations at a time to add, exclude, or remove them in bulk.
NOTE: Each batch of locations must be in the same country, and you can select the country code from the drop-down menu on the right. For your reference, here is Google's official list of targetable locations.
See which locations are generating the most traffic by clicking on the Locations tab under Settings. Here you can view standard information such as clicks, impressions, average cost-per-click CPC , and average position, as it applies to each of your specified locations. The Total - other locations row indicates all traffic from everywhere other than the locations you've specified. Unfortunately, Google Ads doesn't get any more specific about where exactly they're coming from, but if this number is very high you'll want to add or exclude more locations, and follow the best practices listed below to create a more tightly targeted campaign.
Use the Search Terms Report to see which keyword searches triggered your ads. If you notice keywords from outside your target locations are triggering your ads, exclude these keywords by clicking the check box next to them, then selecting Add as a negative keyword. To bring up the Search Terms Report, go to the Campaigns tab, click Keywords , then Details , and select All from the drop-down menu to bring up the report for all keywords in the campaign.
Target the locations where your customers are. If you're an online retailer who only ships within your country, target the whole country. If you're a retail chain located in a specific region, like New England, target those states only, and exclude others. Also, note that using a client library is recommended, but optional; you may use any SOAP kit in the programming language of your choice to make calls to the API.
Location targeting allows you to serve ads to users in a particular geographical region. For example, assume you're advertising for a chain of supermarkets. Without location targeting, your ads would show in all regions worldwide, and your ads might receive clicks from users in regions where you have no supermarket locations. This generates cost while providing no possibility of a return on the investment. With location targeting, your campaigns show ads only in regions where you have open supermarkets.
This approach also allows you to directly target customers searching locally for supermarkets. The AdWords API allows you to target your ads by country, region, or proximity around a specific geographical point. If you need to brush up on location targeting concepts, see this Help Center article. You can target campaigns to a specific geographical region e. Each targetable location is uniquely identified by a Criterion ID.
You can add geo targets to your campaigns using the CampaignCriterionService. As shown in the code, you need to create Location objects for each region you want to target, and add them using CampaignCriteronService. In the example, is the code for California, while is the code for Mexico.
Google may occasionally phase out some location criteria for various reasons: the location may be restructured into smaller or larger areas , geo-political changes, etc. See this blog post for more details about phasing out location targets.
As mentioned above, you need to create a Location object with an appropriate code to target a region. The following code example shows how to look up a location criterion ID by location name. You can now target Quebec Province using location code , and Quebec City using the location code The LocationCriterionService allows for retrieval of a location's parents. This is done by adding ParentLocations to the list of selector fields. For example, our previous code returned the location Quebec City as well as its parent location Canada.
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