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A can of Four Loko is Hint: 4. The bottom line is: be knowledgeable and make informed decisions. The last super-boozy generation was the baby boomers, he explains, but their children got into a health kick — yoga, meditation, bicycles, running — mostly because they saw a lot of bad stuff happen to their parents and older siblings as a result of alcohol, and because they preferred marijuana. Mothers Against Drunk Driving got big in the s, and heavy alcohol consumption dipped throughout the s.
Philip Dobard, vice president of the National Food and Beverage Foundation, explains to me that the drinking age was lower when he was a teenager, which was in the s, and that he really liked drinking Long Island iced teas. Injuries, when they occur, quickly heal.
But caffeinated alcohol and the type of high it provides is communal, Dobard notes. The first mainstream alcohol and fortified caffeine beverage was an industry plant. For years, alcohol and soda sufficed. Caffeinated alcohol is a distinctly American flavor of stupid. We do it over and over. A can of Joose, which is Compared to modern Four Loko, which is While both had 12 percent alcohol by volume and were fortified with caffeine, Joose had a few differentiating features, beyond the fact it was 40 cents cheaper and covered in skulls.
Sparks actually preceded both, and MillerCoors voluntarily removed the caffeine in , before Four Loko even hit its stride. In June , long after Four Loko had been rereleased sans caffeine, the strange college journalism platform Odyssey Online published a guide to matching Four Loko flavors with your personality. And the beverage made headlines recently after three women in their twenties smuggled the drink into a karaoke bar, passed out after drinking it and had their belongings stolen. So what exactly is Four Loko, and what are people saying about it?
Four Loko has been described in Chinese social media, and by some Chinese online retailers, as a drink combining alcohol and caffeine. Some people claim the combination makes it particularly potent, and can make people black out after drinking just one can. But that's not exactly true - Four Loko removed caffeine as well as stimulants guarana and taurine from its products in , after the US's Food and Drug Administration raised health concerns.
And Four Loko's parent company says the online retailers offering Four Loko drinks with caffeine are "imposters" and "unauthorised retailers" with no affiliation to the official company. Whether the versions in China contain caffeine or not, many people have been keen to brag about their drinking prowess - or share their drunken experiences - online. A 'lose virginity' drink?
Haha, I drank a whole can and several cans of beer - yet my face isn't flushed and my heart isn't pounding. Meanwhile, user Zhou Zeyu had a less pleasant experience, writing: "Four Loko you're really powerful - I got drunk on just two glasses.
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