Who is michael haenlein

Reinartz Professor of Marketing Verified email at uni-koeln. Edward C Malthouse Northwestern University: integrated marketing communications, industrial engineering and mgmt sci Verified email at northwestern. Sabina Siebert University of Glasgow Verified email at glasgow. Verified email at escpeurope. Articles Cited by Public access Co-authors. Title Sort Sort by citations Sort by year Sort by title. International Journal of research in Marketing 26 4 , , Journal of interactive marketing 27 4 , , Journal of Systems and Information Technology , Journal of product innovation management 23 2 , , The International Journal on Media Management 11 , , Articles 1—20 Show more.

Help Privacy Terms. Users of the world, unite! A beginner's guide to partial least squares analysis M Haenlein, AM Kaplan Understanding statistics 3 4 , , On the interpretations, illustrations, and implications of artificial intelligence A Kaplan, M Haenlein Business Horizons 62 1 , , The early bird catches the news: Nine things you should know about micro-blogging AM Kaplan, M Haenlein Business horizons 54 2 , , A brief history of artificial intelligence: On the past, present, and future of artificial intelligence M Haenlein, A Kaplan California management review 61 4 , , Journal of Business Research , , Toward a parsimonious definition of traditional and electronic mass customization AM Kaplan, M Haenlein Journal of product innovation management 23 2 , , Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value M Haenlein, AM Kaplan, D Schoder Journal of Marketing 70 3 , , The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration AM Kaplan, M Haenlein European Management Journal 27 3 , , Michael Haenlein.

Google Scholar Linkedin Webpage Instagram. Search the faculty. Academic Articles BART, A. DONG, N. GUHA, D. JUNG, R. Rulers of the world, unite! View more results. Search faculty publication. All years All types Academic Articles Conference Presentations.

See more.